I paid to eat bread on huge screen in Times Square: What a buzz it was

December 30, 2022


A Scottish man is making major waves online after paying to have a video of himself eating bread broadcast in Times Square. Footage depicting his carb-heavy 15 seconds of fame currently boasts nearly 170,000 views on TikTok.

“It was absolutely wild seeing my stupid face eat a slice of bread in New York City, what a buzz it was,” Darren Dowling, a 26-year-old from Glasgow told NeedToKnow.online of his high-profile food-porn snippet. The Glaswegian — who goes by @yerboidazza on TikTok — is known on the platform for performing insane gastronomic stunts, from eating a cartoonish 8-patty Whopper from Burger King to reviewing deep-fried chicken made from canned meat.

Dowling saw the chance to take things to new heights after discovering an app called TSX that allows people to “pay to play a 15-second video in Times Square,” according to Dowling’s Instagram.

“Me and my fiancée are obsessed with watching live cameras of cities, and we always watch the Times Square one,” explained the TikTok personality, who also goes by Dazza. “I jumped on it and saw the advert that you could ‘take over Times Square.’ “

He added, “I’ve never downloaded an app so quick enough.”


I paid $40 to show a video of me eating a slice of bread in Times Square

♬ Sunroof – Nicky Youre & dazy

Next, Dowling asked his Instagram followers what he should film himself doing, whereupon one of them suggested eating “a slice of bread” — an idea he declared the “winner.”

After paying $40 for the time slot, the Scot took to social media to find someone in New York City who could film his spot at the world’s most iconic tourist mecca. Eventually, he came across a man named Ryan, who “waited in Times Square for 40 minutes to secure the perfect spot, and I got myself ready and prepped to watch the live cams.”

The resultant footage shows Dowling in a plain green T-shirt eating — you guessed it — a slice of bread while smiling upon the Times Square throngs from the jumbotron. The camera then cuts to the clout-seeker guffawing as he watches himself on the big screen.

At one point, videographer Ryan chimes in, quipping, “First time I see a friendly face in New York, it’s Dazza eating a sandwich.”The TikTok commentariat was in hysterics over the ludicrous stunt with one gawker writing, “40 dollars well spent I’d say.”

“Hilarious makes me want try it out myself,” said another.

“Why do I feel this will become a trend?” asked another, to which Dazza replied, “Glad to be at the start of it haha.”

In retrospect, Dowling dubbed the experience “absolutely iconic,” adding that he wonders what the Times Square spectators “would have thought.”

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