TSX Entertainment Commits to Over 74,000 Sq. Ft. of Retail and Entertainment Space, Including Live Stage and Full-Building Signage Overlooking Times Square
NEW YORK, March 11, 2022 /PRNewswire/ — L&L Holding Company and TSX Entertainment, a next generation entertainment and technology platform, today announced that they have agreed to lease terms at TSX Broadway, a 46-story, $2.5+ billion project designed to provide an unparalleled immersive branding experience and a larger than life canvas for the world’s most creative artists and brands. In what will be one of the largest lease signings in New York City, over the past two years, TSX Broadway will become the flagship location for TSX Entertainment, powering New York’s post-COVID return to live events and building on Times Square’s storied history of bringing entertainment’s most iconic moments to a truly global audience in real time.
“We are leveraging the power and immediacy of cutting-edge technology in this moment where artists and brands must create experiences that span the physical and virtual worlds to break through,” said Nick Holmstén, Co-CEO and Co-Founder of TSX Entertainment. “We recognized very early in the process that L&L’s goals for TSX Broadway aligned perfectly with our mission for a fully integrated and immersive entertainment platform that will empower artists and engage fans worldwide. This partnership represents a once in a generation opportunity to bring our collective vision to life.”